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Gerald Lovelace
The Lab's neon sign glowing purple and blue

The Lab Creative Studio · Cheshire, Connecticut

A creative dance studio, built from the ground up.

The Lab is a creative dance studio in Cheshire, Connecticut offering dance education, choreography, training, and a community for dancers of different experience levels. I'm its founder and director.

01My role

Founder. Director. Instructor. Brand. Operator.

The Lab is one of my major accomplishments as a business founder and creative director — and it's hands-on, every part of it.

  • 01

    Founder

    Started the studio and shaped what it would be.

  • 02

    Brand & identity

    Developed The Lab's visual identity — the neon sign, the purple and blue light, the voice.

  • 03

    Teaching & choreography

    Teach and choreograph classes across styles.

  • 04

    Creative programming

    Direct what the studio offers and how it grows.

  • 05

    Video & content

    Produce dance videos and promotional content for the studio.

  • 06

    Operations

    Build and run the business day to day.

02The space

Purple, blue, and a neon LAB sign.

Gerald on the studio floor beside The Lab's neon sign
Gerald in The Lab's purple and blue light

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Dancers in The Lab's purple and blue light

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Wide view of The Lab studio floor

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03What I teach

Styles

  • Hip-Hop
  • Hip-Hop Fusion
  • Contemporary
  • Street Jazz
  • Heels
  • Latin Fusion

The Lab offers dance education, choreography, training, and a community for dancers of different experience levels. I teach and choreograph classes here, direct the creative programming, and produce the studio's dance videos and promotional content.

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Class footage from The Lab

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04In the press

FOX61 Creative Futures — 2023

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FOX61 broadcast thumbnail

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Featured on FOX61's Creative Futures segment in connection with The Lab Creative Studio.

See all recognition

Bring something to The Lab.

Workshops, guest teaching, filmed classes, collaborations — the studio is built for it.